While people in Western Europe were used to choose between hundreds of brands, the communist Romanian used to have a different experience: all our life we lived with only one brand for each basic product. Imagine the importance that this ‘mono-brands’ could acquire for the lives of those who made them and for the lives of those who consumed them. A love story between man and object.

Sound editor: Marius Leftarache

Sound editor: Stefan Horea Crisan

Sound design: Florin Tabacaru

Editing assistant: Ruxandra Mihai

Editing assistant: Mihai Codleanu